Marketing Analytics & Tracking Consulting
Helping brands and apps measure what matters.
ABOUT ME
A Digital Marketing Enthusiast
I help ecommerce brands and apps build reliable tracking and measurement foundations, so marketing and product teams can trust their data and act on it with confidence.
I've been working in this space since 2016, across brands of all sizes, from fast-growing startups to larger organizations. I usually sit at the intersection of marketing, product, and engineering, wherever the data needs to make sense.
Outside of client work, I also build things. My latest project is Oriign: an AI-powered brand strategy tool I designed and built from scratch, combining my background in marketing data and measurement with AI to help business owners define their niche, brand identity, and content direction in one session oriign.net
Consulting Services
I partner with ecommerce and direct-to-consumer brands, agencies, and marketing teams to improve tracking, analytics, and measurement. My work focuses on building reliable marketing data foundations so teams can trust performance reporting and make informed decisions with confidence
Marketing Tracking & Instrumentation
Design, implementation, and validation of marketing tracking across web and app environments. I work with marketing and engineering teams to define event frameworks, implement tracking through tools like GA4, Google Tag Manager, and AppsFlyer, and ensure data is accurate, consistent, and scalable.
Marketing Tracking & Instrumentation
Marketing Tracking & Instrumentation
Marketing Analytics & Measurement
Dashboards & Reporting
Selected Analytics & Measurement Work
Get in touch if you’d like to learn more.
App & Gaming Analytics
Since 2021
Ecommerce & D2C Analytics
Since 2016
Marketing Tracking & Attribution
Since 2016
Dashboards & Reporting
Since 2016
LET’S CHAT
